The speaker at the SCORE Small Business Workshop on June 30th was Jennifer Shaheen, President of the Technology Therapy Group. Jennifer spoke to an audience of small business owners and start-ups about the online tools that can be used to track your marketing activities. Many of the tools, such as Google Analytics, are free and when put to use can help you to understand the elements of the traffic on your website. The data can be used to tailor your website to your customer’s needs and much more.
Click here to view Jennifer’s presentation, “Tracking Marketing Success. How Do You Know it is Really Working?”
The next SCORE Small Business Workshop will be held at the library on Tuesday, August 18 from 6:00pm to 8:00pm. More details will be available soon on the library events calendar.